DesignWorks Rebrands Macalester's Bookstore

DesignWorks Rebranded Macalester's Bookstore, The Highlander

It's been a busy summer for MCAD's DesignWorks. Among their many projects, they were asked by Macalester College to rebrand their bookstore, the Highlander.

Design Lead Daniel Ringold decided to blend the Macalaster shield with the official Macalester tartan plaid in the main design. The decision seems to have paid off as it now has the entire college abuzz.

According to Macalester, the design team did an exceptional job and exceeded their expectations. Well done, DesignWorks!

Learn more about DesignWorks.

Design Team:
Design Lead: Daniel Ringold ’13
Designer: Ashley Terpstra ’14
Project Manager: Aimee Gauthier ’05
Director: Brent Meyers ’97

Published: August 20, 2014