MCAD's Interactive Design and Marketing program offers maximum flexibility for students. Because the entire curriculum is taught online in an asynchronous style, you can fit your coursework in anytime, anywhere.
Example Program Pathway
Web Design: Principles
HTML and CSS 3cr Collaborative Workflows
Principles 3cr Projects Studio
User Experience Design
Branding and Systems 3cr
PHP and Wordpress 3cr Internship
3cr Course Descriptions
IDM 6510 Collaborative Workflows 3
This course introduces students to an overview of the interactive world by immersing them in current technologies and trends. Aspects of design, development, and marketing converge to illustrate the workflow process of interactive projects. The project management skills covered in this course will guide students from the ideation process to project launch. A review of the career paths possible in the field of interactive will prepare students for later courses in the program. Students will practice using industry standard web communication tools and project management strategies to present their research. The processes established in this course will be used throughout the program.
IDM 6610 Web Development: HTML and CSS 3
In this course, students learn how to create visually appealing, well-organized web pages using HTML and CSS, the fundamental languages for creating content and style on the web. The class begins with HTML and is introduced to tags, links, lists, tables, forms, web standards (old, new, and evolving), and the foundation of web page construction. Then, using CSS, students apply style sheets to HTML, using fonts, colors, divs, spans, layout, and positioning to create a well-crafted web page. The course is geared toward the beginning to intermediate web developer or designer.
IDM 6710 Web Design: Principles 3
In this course, students will be introduced to designing for web and screen. This includes web-specific design fundamentals, best practices, and review of current web design trends. From ideation to client review, students will be guided through each step of the design process including ways to find inspiration, wireframing, using design tools, and preparing a design for client review. Students will complete a final web design project and continue building and refining their web portfolio.
Prerequisites: Web Development: HTML and CSS (may be concurrently enrolled)
IDM 6810 Digital Marketing: Principles 3
In this course, students will learn the fundamentals of marketing and how it relates to the design and development process. Students will connect digital marketing practices to the larger concepts of marketing and advertising. Interactive channels will open a new world of connecting with a target market. Marketing concepts of ROI, the marketing mix, and business objectives will be blended with new ways of connecting with engaging target markets. A final project will have students applying skills learned throughout the course by building an interactive marketing plan.
IDM IN99 Internship/Practicum 3
In today's competitive interactive market, real experience in the field provides students with a significant advantage in starting a career. In this final course, students will intern at a company in a related field. Students will work with the college and industry companies to acquire a position. Students must have complete resumes and portfolios available for internship interviews. Students also have the option to build interactive projects for nonprofit organizations or complete practicum projects within their current workplaces.
Prerequisites: Completion of at least 21 credits
Choose Five of the Following 15 PB 6420 Typography Foundation 3
This course covers research, ideation, and application related to branding, publications, systems, signage, mapping, and other information architecture projects. By the end of the course, students are expected to demonstrate proficiency in the handling, use, and application of typography.
Prerequisites: Web Development: HTML and CSS IDM 6630 Web Development: PHP and Wordpress 3
This course introduces students to server-side/backend web development, via PHP and the Wordpress content management system (CMS). Students will learn how these tools can be used to create dynamic pages and templates that allow for creating and publishing content without repetitive page development.
Prerequisites: Web Development 1 IDM 6660 Responsive Design 3
Build your website to work with multiple devices and screensizes: laptops, tablets, and smartphones. In Responsive Design, students will learn the principles of Mobile First design and progressive enhancement, ultimately building their own quality multiplatform experience that performs on any screensize. Topics include: CSS3 media queries, flexible grids and elements, touchscreen versus cursor, and jQuery Mobile.
Prerequisites: Web Design: Principles, Web Development: HTML and CSS IDM 6720 Web Design: Branding and Systems Design 3
This course builds on the design fundamentals and tools covered in Web Design Principles and Collaborative Workflows. Students will be introduced to branding for the web, motion design, and designing for applications and content management. Students will also be designing for multiple platforms, emphasizing the constant state of change in the interactive field. A final design project will incorporate these feature-rich interactive elements into a formal specification ready for programming.
Prerequisites: Web Design: Principles, Web Development: HTML and CSS
IDM 6760 User Experience Design 3
Have you ever used a website or app that makes it hard to do what you want? This course explores the UX Design process and leverages it to bridge the gap between functionality and aesthetics, creating a better experience for your users. Guided by user-centered design processes, students will design visual and experiential systems for web and mobile apps that are shaped by such things as: stakeholder interviews, requirements gathering, usability testing, and competitor benchmarking. In the process, visuals such as user environment diagrams, customer experience maps, user scenarios, personas, wireframing, and prototypes will be developed to communicate and generate ideas.
Prerequisites: Web Design: Principles, Web Development: HTML and CSS IDM 6820 Digital Marketing: Research and Analytics 3
This course allows students to extend the interactive marketing principles learned in Interactive Marketing I by integrating them with an overall marketing strategy. An analysis of traditional media channels, interactive media channels, and their interaction will introduce students to the comprehensive marketing of tomorrow. Students will apply critical-thinking skills to coordinate interactive experiences into broader marketing plans by completing comprehensive marketing plans, weaving traditional and interactive marketing strategies together.
Prerequisites: Digital Marketing: Principles PB 6425 Projects Studio 3
This course covers the development of research-oriented projects, varying from personal and public audiences, with an emphasis on the ability to logically and thoroughly communicate proposed design solutions to a broad spectrum of audiences. Projects rely on the accumulated skills and knowledge students have obtained and cultivated.