Craig Laurence Rice ’76
Craig Laurence Rice is an award-winning producer and director who is nationally recognized for his distinguished career in the television and film industry. His work has been nominated for four Emmy Awards and an NAACP Image Award and it has received several other honors.
Rice’s previous credits include producing the PBS variety show special A Prairie Home Companion: 30th Broadcast Season Celebration and serving as director and executive producer of the feature-length documentary Half Past Autumn: The Life and Works of Gordon Parks for HBO. The latter was nominated for three Emmys and the Tree of Life Award from the Friends of the Motion Picture Academy; it was also selected to screen at the Museum of Television and Radio.
Rice has directed award-winning commercials for clients such as Nike, Target, Kraft, McDonald’s, and the Partnership for Drug Free America, and he has directed music videos for Prince, Patti LaBelle, and Sounds of Blackness. He also has a managing background, having worked with Bobby Brown, Diana Ross, Stevie Wonder, and Whitney Houston.
Rice currently splits his time between teaching, both at McNally Smith College of Music and MCAD, and developing the television series The Black Panthers for HBO.
“. . . So the students are smarter now, they know what they want to do quite clearly. But they also need the inner passion. So I tell them, ‘You’re not a screenplay writer, you’re a writer. Just write stories.' And I tell them, because they will be professionals, that 'what makes professionals professional, in film or in pro football or whatever, is that you get paid to not drop the ball. You want to move ahead? You need to keep at it, to sustain what you can do, in multiple forms.'”
Rice on the Web: