Bachelor of Science

If you're both visual and verbal, have an entrepreneurial knack, and like to analyze and solve complex problems, this is your program.

The bachelor of science (BSc) degree program at MCAD gives students the communication, management, and art skills that creative businesses want. This unique learning environment helps you master critical thinking, problem-solving, and strategic planning. And because you'll need to sell your concepts to others, you'll learn how to present your work clearly and persuasively.

 

Program Structure

The BSc program curriculum integrates three critical dimensions of creative communication—creative management courses, liberal studies courses, and studio courses—with internships and externships (a full-time, paid internship) at places like advertising agencies, magazines, and web-design firms.

Course examples include:

Creative Management

                

Liberal Studies

                

Studio
 

Account Planning

  

Creative and Critical Thinking

  

Foundation: 2D

Audience Analysis for Design Professionals

  

Cultural Anthropology

  

Introduction to Graphic Design

Creating and Running a Business

  

Future Trends and Ideation

  

Visualization Studio

Marketing Concepts and Analysis

  

Media Analysis

  

Visual Thinking

Project Tracking

  

Writing for Organization and Communication

  

Web + Screen

 

Specializations

Branding, Marketing, and Public Relations
Create brand strategies and marketing campaigns. Learn to be an effective communicator in both words and images.

Entrepreneurship and Project Management
Manage creative projects. Learn what it takes to be a leader and start your own company.

Print and Web Communications
Develop and produce effective publications online and on newsstands.