Careers in Marketing and Public Relations

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Those going into marketing or public relations have diverse professional opportunities ranging from advertising to marketing research to product management. Today’s growing need for marketing, particularly online, has also opened up jobs in nontraditional organizations.

Advertising Account Executive

Be the liaison between the client and the creative team to ensure the client's needs and goals are being met. Pitch ideas to new clients and manage the annual budget.

Brand Manager

Plan, develop, and direct the marketing efforts for one of a company’s products.

Director of Marketing

Design and implement a company’s annual marketing plan including price, place, promotion, and product. Manage brand communications, advertising, and public relations to all channels.

Media Buyer

Purchase advertising space or time and developing the campaign and research how it will be most effective for the client. Find a combination of media that will enable the marketer to communicate the message in the most effective manner possible at the minimum cost.


Create and execute publicity strategies that get people talking about your clients. Develop industry knowledge to pitch the right story to the right outlet at the right time.


Marketing and PR Alum Spotlight

Jim Madson has helped launch start-up ventures and repositioned Fortune 500 companies with smart and unique marketing and communications plans.


Educational Opportunities at MCAD