Careers in Advertising
Professionals in the advertising field are the brains behind ads and campaigns you see on blogs, billboards, and everywhere in between; they’re responsible for bringing products and services into the public consciousness. Careers in the advertising field, which merge marketing objectives and creative process, are highly collaborative.
Works as the liaison between accounts/clients and artists/creative people. Main duties are selling ideas, meeting client needs and interpreting them to creative staff, promotion and presentation of ideas, new business acquisition.
Works as the link between the agency and the client. Depending on the size of the agency and the size of the account, this person may work individually or oversee a team. Pitches the agency's advertising campaign and works with client to meet needs and goals. Must understand client's products, sales process, market, competitors and previous advertising campaigns.
Develop advertising ideas and execute them as visual campaigns. The primary purpose of these promotions is to sell products through radio, television, print graphics, and the web. Most art directors specialize in one area. They pull together a number of creative individuals such as copy editors, photographers, and sound experts who give direction on how the final product should look.
Creates the text or “story” for advertising campaigns. May also create slogans or product names.
Usually with an art director's background, this management/creative position is responsible for all creative persons (art directors, copywriters etc.) while managing several advertising accounts or clients.
Designs logos, corporate identities, packaging and label designs and works on designs and layouts for promotional magazines or brochures.
Creates visual assets such as pictures and typography for advertising campaigns using a traditional media such as drawing or technology. Once created, these assets are typically turned over to a graphic designer for implementation into the overall project.
Chooses the venues or channels to expose the client’s products to correct target audience at an economical cost. Must understand traditional advertising like television, radio and billboards, as well as new channels such as social media.
Ensures advertising campaigns are completed successfully, within the given deadline and on budget. Coordinates the advertising team and works with the clients and stakeholders.
Design advertisements and place them in ad layouts for publication. Fast paced, deadline oriented environment.
Advertising Alum Spotlight
Nancy Rice: global honors, powerful positions at famed ad firms (BBDO, Ogilvy & Mather, DDB/Needham), and a founder of the pioneering Fallon McElligott Rice agency.
Educational Opportunities at MCAD
- Bachelor of Fine Arts in Advertising
- Bachelor of Science in Entrepreneurial Studies
- Bachelor of Fine Arts in Graphic Design
- Bachelor of Fine Arts in Illustration