Color Marketing and Forecasting (Spring 2014)
Design and Digital Media Online
This class is designed to expose students to the realm of color marketing. Students will gain a basic understanding of color strategies used in brand identity and product design.
Choosing the right color for a product, website, or brand identity program might at first seem like a frivolous concern. Research has shown that the reaction to color is emotionally based, and has a direct impact on consumer choice. Color is one of the most powerful selling tools available to the designer and marketing professional. It is important to know from a commercial aspect the way color can spell success or failure for a package, poster, logo, display, Internet or retail store environment.
Successive classes will culminate with students creating their own color forecast study and collage board, based upon findings and ideas taught in class. Weekly topics include: the personality and language of color, the role of demographics in defining cultural color preferences, color in branding and corporate identity, packaging, product and web site design, retail color and future trends and influences. / Open to students ages 18 and above.
Required Hardware: Flatbed scanner or a digital camera properly configured to work with your computer
Required Software: Adobe Photoshop or Elements
Online Learning classes are not eligible for the early registration or multiple class discounts.
1 Credit Tuition: $750.00