Design and Digital Media

Because the outlines of the profession continually change, the graphic designer must know how to integrate an understanding of visual literacy with broad-based cultural knowledge. This seminar examines the theoretical basis of graphic design, defining basic concepts and vocabulary used within the profession, such as information architecture, pattern-recognition, grids, proportion, rhythm, sequence, and gestalt. In addition, the course explores the contemporary history of graphic design from the mid-nineteenth century to the present, with an emphasis on cross-disciplinary inspiration, varied cultural influences, technological innovation, and expanded applications. Great emphasis is placed on thorough research as an integral part of the ideation process. Throughout the course, weekly exercises and small projects that build on one another provide the student with a comprehensive understanding of the discipline of graphic design. / Open to students ages 18 and above.

What to bring: Laptop computer equipped with Adobe Creative Cloud (Photoshop, InDesign, and Illustrator).

Prerequisite: Beginning graphic design experience; knowledge of the Adobe Creative Cloud products.

Please Register Before: August 24

If the minimum enrollment is not met by the deadline above, the class will be canceled on this date. Registration will remain open after this date if the minimum enrollment has been met.

Class Savings

  • Register on or before August 18 and save $25.
  • Register for more than one class at a time and receive $25 off each additional class (same-day registrations only).
  • Additional savings. Are you eligible?


Contact MCAD Continuing Education at or call 612.874.3765.

Course Details

GD 6405 FA17
Date Start: 
Monday, August 28, 2017
Date End: 
Wednesday, December 13, 2017
6:30–9:30 p.m
Main Building Room 101
Age Group: 
Age Requirement: 
Open to students 18 and over
Days of Week: 
Beginning graphic design experience; knowledge of the Adobe Creative Cloud products.