Digital Marketing 1: Principles (Spring 2014)
Interactive Design and Marketing Online
In this class, students will learn the fundamentals of marketing and how it relates to the design and development process.
Students will connect digital marketing practices to the larger concepts of marketing and advertising. Interactive channels will open a new world of connecting with a target market. Marketing concepts of ROI, the marketing mix and business objectives will be blended with new ways of connecting with engaging target markets. A final project will have students applying skills learned throughout the class by building an interactive marketing plan. / Open to students ages 18 and above.
Required Textbook: Principles of Marketing, Kotler (ISBN: 978-0131469181)
Online Learning classes are not eligible for the early registration or multiple class discounts.
MCAD also offers a Post-Baccalaureate Interactive Design and Marketing geared towards busy working professionals who are looking to enter the design field. Learn more today.
3 Credit Tuition: $2250.00