MCAD students present their marketing pitch to Velasquez Family Coffee.

The advertising minor, offered through MCAD's Arts Entrepreneurship Department, combines the study of the methods of visual and written communication with an understanding of historical and contemporary practices used in the advertising and marketing industry.

The advertising and marketing industry is a highly creative environment where people practicing a wide variety of disciplines communicate with large groups of people to create impactful and meaningful change. Students gain an expanded knowledge and experience in the research, analysis, and methods used to develop ad campaigns for major brands, persuasive communications for nonprofits, and establishing brands for small businesses and individuals. Content is produced through a wide variety of creative practices including graphic design, illustration, video, photography, copywriting, and more.

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