Benjamin Kjos
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BSc in Entrepreneurial Studies
2011
Creative Director at BI Worldwide

In a couple sentences, describe what you do for work and how you feel about it.

I love my job at BI Worldwide! I started as a copywriting intern, then copywriter, then associate creative director, to now creative director. In a nutshell, I help lead the communications solutions to promote promotions ranging from employee engagement campaigns, incentives, rewards programs, and more! I usually chalk up a day's work to “connecting the dots, making things happen, and generating excitement.”

How did you get your job? 

As a student, I worked on a freelance branding campaign for BI Worldwide with other student groups. I networked with the associates we were collaborating with, let them know I was looking for an externship connected to my bachelor of science program, and the rest is history!

Why did you choose the bachelor of science program? Was it the right choice?

Undoubtedly. Team-based projects that are reflected in the real-world, real clients, real opportunities. It all helped lead me to where I am today.

Who was your favorite teacher and why?

Jerry Allan left an impact on me unlike any other. When an instructor gives you the chance to make major life realizations in your classes—like trade time for what's important, don't be boring, spend time upfront, and get as much information down as you can while something is fresh in your mind—it sticks with you forever!

What was it like working with "real-world" clients while still in school? Did you have a favorite?

My favorite client/project was from our Integrated Advertising Class. We were working with a real agency for a real client (Tru2u). Everyone's strengths got to shine, and I got to grasp and help lead the copy. It was incredible! Plus, when the class votes you to go support the team in New York City, it's such a compliment!

Briefly describe one or more of your internships.

One of my internships was as a copywriting intern for a small agency called the Driven Group. Working on a small team helped me flex some serious creative muscle. Whether it was being in-studio during voice-over recording sessions, supporting on-site customer interviews for a new coffee campaign, or brainstorming headlines for the back of a national restaurant's employee T-shirts—it was hands-on and so much fun. My voice even made it into a national commercial. Crazy, right?

Best thing you ever got/saw on the free shelf?

There was a stroller one time. That spooked me.

Name your one biggest takeaway from MCAD?

It's an atmosphere that helps grow the person you want to become!