Color Marketing and Forecasting

Choosing the right color for a product, website, or brand identity program might at first seem like a frivolous concern, but research has shown that the reaction to color is emotionally based, and it has a direct impact on consumer choice. Color is one of the most powerful selling tools available to the designer and marketing professional. It is important to know from a commercial aspect the way color can spell success or failure for a package, poster, logo, display, or digital or retail store environment. This course is designed to expose students to the realm of color marketing. Students gain a basic understanding of color strategies used in brand identity and product design. Successive classes culminate with students creating their own color forecast study and collage based upon findings and ideas taught in class. Weekly topics include: the personality and language of color, the role of demographics in defining cultural color preferences, color in branding and corporate identity, packaging, product and website design, retail color, and future trends and influences. / Open to students ages 18 and above. / View complete policies here.

How does an online course work at MCAD?
Most online courses are primarily or fully asynchronous, meaning that there are no set class meeting times. Some classes do include a weekly or bi-weekly synchronous meeting. Instead, courses are project-based, with 2 to 3 deadlines per week, and students can choose a time and place that works best for them to complete the work. Course activities may include readings; video demonstrations and tutorials; online discussions; projects; and critiques. The workload of a 1 credit course is roughly 8-10 hours per week, whether the course is being taken for credit or noncredit.

Required Textbook: See the MCAD Art Cellar and Bookstore for a list of required textbooks.

Please Register Before: January 17
If the minimum enrollment is not met by the deadline above, the class will be canceled on this date. Registration will remain open after this date if the minimum enrollment has been met.
Class Savings
Register on or before January 18 and save $25 off your order total.
Register for more than one class at a time and receive $25 off each additional class (same-day registrations only).
Additional savings. Are you eligible?
Contact MCAD Continuing Education at or call 612.874.3765.

Course Details

ES 1160 20 SP19
Date Start: 
Tuesday, January 22, 2019
Date End: 
Sunday, February 24, 2019
Age Group: 
Age Requirement: 
Open to students ages 18 and above
Days of Week: 
Online - Asynchronous
Professional Development and Liberal Arts
Online Classes