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This course covers research, ideation, and application related to large-scale projects in branding, publications, signage, mapping, and identity systems and includes work experience with outside professionals to explore real-world needs. Students investigate conceptual possibilities utilizing research, knowledge of historical and contemporary perspectives, experimental strategies using hand tools and digital software, and personalized design methodologies. Students are challenged to develop original solutions and promote their own visual sensibilities. Projects are designed to advance the understanding of how typography can be used to articulate meaning as it relates to a variety of topics including typographic and language systems, identity, conceptual narratives, and sequential implementation.

Course Number: 
GWD 6420
Credits: 
3
Course Type: 
Core