Monday, March 19, 2018, 1:00 p.m.2:00 p.m.
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Auditorium 150

The Rodina was founded in 2011 by Tereza and Vit Ruller, Czech born, Amsterdam-based independent graphic designers.

The Rodina works on commissioned design projects, while also experimenting autonomously. The studio invents ways of preserving and producing experience, knowledge, and relations. Interested in connections between culture, technology, and aesthetic, the Rodina designs events, objects, and tools.

The studio specializes in video user experience, installations, and visual identities. The cross-media approach allows examining communication as thousands of small interactions which lead to actions. In 2015, the Rodina researched performativity within graphic design and coined the term “performative design” (in the field of communication) which is further described in the Action to Surface publication.