CSA Design, a company founded by Charles S Anderson ’81, has worked with French Paper Co. for over thirty years. It is a clearly an impressive feat to have any relationship last that long, and Anderson attributes it to the mutual respect between the companies.
French Paper Co. has been around since 1871 but credits Anderson for putting them "on the design map." He has helped them use unique marketing techniques to gain recognition, the latest being the #kraftyourself campaign. This consists of a "Made in America" wearable beard design by French Paper that encourages social media users to post fake beard-wearing selfies with the hashtag #kraftyourself.