Ace General Store

Dan and Alex Cordell ’12, the husband-and-wife duo behind leather goods company Solid Manufacturing Co., opened their first brick-and-mortar business in Excelsior, Minnesota, this past November.

Ace General Store sells an assortment of products thoughtfully curated by the Cordells, including furniture, decor, clothing, boots, hats, notebooks, and camping equipment. Several products from Solid Manufacturing Co. will be stocked in the store soon.

“We wanted a place that was a very positive asset to the community. We wanted a store that reflected the people in the community,” Dan tells Lakeshore Weekly. “This had been on our minds for years.”

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