Holly Robbins is a partner and creative director of This Is Folli, a design concern in Minneapolis, with her once and again partner, John Moes. Prior to opening This Is Folli, Holly worked at Target Corporation for eight years. Before that, she worked variously at advertising agencies and design firms, owned her own design partnership called Studio Flux and did a tour of duty at Greenpeace. But no matter where she worked, she always strove to advance the cause of ecologically-sustainable design. She also partnered with such organizations as the AIGA/MN, GreenBlue’s Sustainable Packaging Coalition and the Minneapolis College of Art and Design to promote sustainability, develop guidelines and award criteria, advance sustainable design professional education. Her design work has appeared in books, publications and exhibits, including Print magazine, How magazine, the Smithsonian Cooper-Hewitt National Design Museum, American Corporate Identity, Creativity Annual and local and national AIGA competitions. She shares her studio with her dog and This Is Folli mascot, Willow.