Holly Robbins is a partner and creative director of This Is Folly, a design studio in Minneapolis. Previously, Robbins has spent eight years as creative manager/director at Target Corporation, worked at various advertising agencies and design firms, co-founded the design partnership Studio Flux, and did a tour of duty at Greenpeace.
No matter where she works, Robbins always strives to advance the cause of ecologically-sustainable design, partnering with such organizations as the AIGA/MN, GreenBlue’s Sustainable Packaging Coalition, and MCAD, to develop design guidelines and award criteria and to advance professional sustainable design education.
Robbins’s design work has appeared in books, publications, and exhibits, including Print, How, the Smithsonian Cooper-Hewitt National Design Museum, American Corporate Identity, Creativity Annual, and local and national AIGA competitions.
She served as a judge for the AIGA 2013 national (re)Design show and the AIGA/MN 2012 Green Leaf Award. Her speaking engagements have included AdFed, AIGA/MN, FUSE, and SECCA, as part of the Walker Art Center’s touring international exhibit Graphic Design: Now in Production.