MCAD students present their marketing pitch to Velasquez Family Coffee.

The advertising minor, offered through MCAD's Arts Entrepreneurship Department, combines the study of the methods of visual and written communication with an understanding of historical and contemporary practices used in the advertising and marketing industry.

The advertising and marketing industry is a highly creative environment where people practicing a wide variety of disciplines communicate with large groups of people to create impactful and meaningful change. Students gain an expanded knowledge and experience in the research, analysis, and methods used to develop ad campaigns for major brands, persuasive communications for nonprofits, and establishing brands for small businesses and individuals. Content is produced through a wide variety of creative practices including graphic design, illustration, video, photography, copywriting, and more.

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Alumni Spotlight

Joshua VP

"I've worked on so many projects and they are all so different in size/team/dimension. From filming polar bears in the North Pole to swimming with Giant Trevallies in the Indian Ocean, my line of work has brought me around the world more than once."

Faculty Spotlight

Nancy Rice

Nancy Rice is an advertising legend, having held senior creative management posts with the likes of Knox Reeves, Bozell & Jacobs Minneapolis, DDB Needham Chicago, Ogilvy & Mather Chicago, BBDO Minneapolis, and Rice & Rice.