This course incorporates research, ideation, and application within large-scale branding, publications, signage, mapping projects, and identity systems. Students investigate conceptual possibilities utilizing research; knowledge of historical and contemporary perspectives; experimental strategies using hand tools and digital software; and personalized design methodologies. Identification of real-world challenges and typographic solutions are explored through professional experiences with external designers. The assignments challenge students to develop and apply visual sensibilities through original solutions. Projects are designed to advance the understanding of how typography can be used to articulate meaning as it relates to a variety of topics including typographic and language systems, identity, conceptual narratives, and sequential implementation. Students will have access to Adobe Creative Cloud software throughout the course. / This course is part of the Master of Arts in Graphic and Web Design and is a graduate level course.Open to students ages 18 and above. Review complete policies including class cancellation policies, before completing your registration.Class meeting detailsThis course includes a weekly synchronous meeting using Google Meet every Thursday from 7:00-8:30 p.m. CST. The course is project-based, with 2 to 3 deadlines per week. Asynchronous course activities may include readings, video demonstrations and tutorials, online discussions, projects, and critiques.Required materialsHardwareA computer, tablet, or smartphone with internet access.ResourcesThis class uses Adobe Creative Cloud and Canvas, MCAD's learning management system. Please see the links for more information.TextbookSee https://canvas.mcad.edu/books for a list of required textbooks.Class SavingsRegister on or before January 17 and save $25.Register for more than one class at a time and receive $25 off each additional class (same-day registrations only).This class does not qualify for the $25 tuition waiver or the alumni discounts.Additional savings. Are you eligible?Questions?Contact MCAD Continuing Education at continuing_education@mcad.edu or call 612.874.3765. Register Title Non-Credit Tuition $1,395.00 Tuition Type Non-Credit TuitionThree-credit Tuition Not Yet Open for Registration Registration opens January 6. Date: Tue, Jan 21, 2025 - Tue, May 13, 2025 Time: 7:00-8:30 p.m. CST Day(s) of the week: Thursday Ages: Open to students ages 18 and above. Term: Spring 2025 Instructor: Andi Fink Location: Online SKU: GWD 6420 20 SP25 Prerequisites: None