Bri Heu

In a couple sentences, describe what you do for work and how you feel about it.

I'm a producer on the digital and social media marketing team at HBO, producing campaigns for different shows and digital entities like HBO.com. I love my job because I'm part of the creative process from start to finish. Another fun part of my job is getting a glimpse into the film/TV industry and supporting shows that I love!

What city do you live in?

Brooklyn, NY

How did you get your job?

I had a connection from a friend of a friend. I always wanted to work at HBO and was always stalking the job boards and finally, the perfect role was available!

Why did you choose the bachelor of science program? Was it the right choice?

I wanted something that combined both my creative side and natural type-A personality. An art school with an entrepreneurial program really intrigued me, especially the opportunity to work with real-life clients and gain beneficial experience.

Favorite project you worked on for a client?

One of the many favorite projects I worked on at MCAD was within an advertising course. I project managed a pitch for a campaign for Auschwitz-Birkenau Foundation. We partnered with the agency Edelman in New York to create a pitch that targeted a new audience. I was one of the lucky few to be sent to New York to pitch to the client!

Can you briefly describe one or more of your internships?

I interned at Gap Inc. in between my junior and senior years. I was an intern on the digital and social media team in New York and had a blast learning about the processes of social content creation and social marketing. Being in retail and fashion was really exciting to me.

What inspires you/your work?

What inspires my work is impact. I love being able to make an impact whether it's keeping deliverables on track or being part of a bigger campaign that creates social buzz.

What advice do you have for current MCAD students?

Take your time and soak up everything during college. Become friends with others in all the different majors. MCAD is your first network.

Did MCAD prepare you for life after graduation? In what way?

Yes—because it really taught me to be a go-getter and to take charge of my career. It also surrounded me with talented students and alumni that I'm still connected to.

Did you receive any scholarships? If so, how did that impact you?

I received the Presidential Scholarship and it definitely had an impact on deciding if I would be going to MCAD.

How do you network yourself and your art?

I heavily use LinkedIn to showcase my experience, but I also attend industry events and talks. It's good to keep up to date while also meeting new people.

How do you feel about the Twin Cities?

The Twin Cities is a great place to really own your craft and to experiment with different opportunities. It's the place to be to grow.

Best thing you ever got from the free shelf?

A Lacoste umbrella—I kept it in my car for rainy days.

Current obsession?

Vintage shopping!

Name your one biggest takeaway from MCAD?

My biggest takeaway is to take initiative. If something's not happening, just do it.