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The Arts Entrepreneurship Department offers two degrees that challenge students to make connections between art, design, sustainable development, and business, by working in professional collaboration with clients on real-world projects locally, nationally, and globally.

Entrepreneurial Studies

The bachelor of science in entrepreneurial studies at MCAD challenges students to make connections between art, sustainable development, business, and culture by working in professional collaboration with clients on real-world projects locally, nationally, and globally. “We make things . . . Happen!” 

  • Demonstrate creative practice and describe creative process
  • Identify and apply business theories and practices to an art and design context
  • Employ design thinking and human-centered design in the creative development process
  • Manage projects within the scope of work, the time allowed and the resources allocated
  • Apply appropriate interactions with clients from diverse cultures and backgrounds

Product Design

MCAD’s product design program educates designers through a well-rounded body of practical, hands-on experiences, building technical and aesthetic skill and knowledge, and prepares graduates to enter the workforce and/or pursue their own design-focused ventures. Students will be able to evaluate their work on the basis of empathy and articulate how their proposed design solutions affect their fellow humans. This empathy starts at the scale of an individual user or subject and how they experience and/or interact with a product; broadens to scale of the immediate social, cultural and ethical context in which a product is used; and finally extends to the global scale of systems, economies, political philosophies, and ecosystems. 

  • Clarify design objectives, define project parameters and evaluate their own and their peer’s work based on these objectives and parameters
  • Confidently perform the designer’s core function as form-giver, creating fully-resolved, inspired, context-appropriate form, shape, texture and color
  • Use two-dimensional media (drawings, renderings, production documentation, etc.) and three-dimensional models, prototypes and other visual and spatial representations to develop and effectively communicate design intent
  • Develop designs using industry-standard digital tools, platforms, and processes
  • Identify common materials, manufacturing and assembly processes used in the mass-production of designed objects and assess the economic, social, cultural and ecological impact of each material and process
  • Utilize research methods to understand market sectors and evaluate the market viability of a particular product or design
  • Document the design development process and deliverables for portfolio and/or marketing use
  • Present work visually and verbally in a manner that is compelling to the intended audience, competently utilizing industry-specific language and technical terminology with specialists and more general language when speaking with non-specialists