How do we get from where we are now to where we want to be in five or ten or 30 years? This course introduces the strategic side of product design. It explains product innovation and product strategy broadly, and provides an overview of the professional roles that product managers, product executives, entrepreneurs, etc. play in organizations committed to the design, development, and commercialization of innovative products. Students will become familiar with strategic foresight, product roadmaps, and other frameworks for product development and differentiation. Course Number PD 3800 Prerequisites Completion of 60 credits (junior status) Credits 3