Faculty Title Instructor Education BFA; University of Wisconsin-Stout Justin Garcia is an exacting user experience designer, strategist, and educator with a wealth of experience applying psychological and philosophical principles to craft exceptional digital solutions. His approach follows a systematic methodology, harnessing diverse design thinking frameworks and conducting ethnographic workshops to create contemporary experiences. Garcia currently holds a prominent position as a Lead UX Architect at U.S. Bank, a notable enterprise. In his previous roles, he served as a Lead Strategist at Instrument, where he worked on Epic Games launcher and a range of associated products. He also worked as a Senior User Experience Designer as a freelancer for Left Field Labs, contributing to projects for Google and Tripp (Nantic AR) experiences. Garcia has showcased his expertise as a guest speaker on Adobe's UX Global Live Stream, sharing valuable insights and educating the Adobe UX community on diverse UX practices and methodologies. His diverse experience spans various industries, including government healthcare (CMS), social networking, and startup gig work. He has also actively participated in UX panels, imparting his dynamic knowledge of user experience. Garcia's professional journey began as an industrial designer, and he seamlessly transitioned into the digital realm of UX. Today, he applies his strategic insights to design digital solutions for a wide range of products, encompassing native/web mobile applications, websites, portals, physical products, and services.