Kaldjian Leads Design of Visual Identity for Armenian National Trail

Marni Kaldjian ‘22, MA, has recently played a pivotal role in developing the visual identity for the Armenian National Trail as Design Manager at Proper in Armenia.

This ambitious 954km trail, weaving through Armenia's forests, mountains, lakes, and 108 villages, promises to become a premier destination for hikers worldwide. Kaldjian, known for her creative prowess, infused the trail's visual identity with elements inspired by Armenian culture. She incorporated petroglyphs, cultural symbols, and vibrant colors to encapsulate the essence of Armenia's diverse landscapes and rich heritage. As an avid hiker herself, Kaldjian expressed a deep personal connection to the project, emphasizing its significance in shaping the hiking experience across Armenia for years to come.

The project, led by Proper Studios under the creative direction of Peno Mishoyan, aimed not only to create a logo but also a versatile visual identity. This identity, designed to be both accessible and memorable, will adorn trail signage throughout Armenia, catering to both local enthusiasts and international visitors.

Learn More

• Proper’s Website
  (proper.am)
• Kaldjian on her role in the Armenian National Trail Project
  (linkedin.com)
• Kaldjian’s Website
  (marnikaldjian.com)