Introduction to Search Engine Optimization (online) | Minneapolis College of Art and Design

Introduction to Search Engine Optimization (online)

Understanding the basics of Search Engine Optimization (SEO) and knowing how to apply strategies effectively can have a noticeable impact on a business or organization's success.

Course description

SEO is the process of utilizing strategies to ensure that a website or other online content appears as high as possible in online search results. This course focuses on “real world” examples of search engine optimization strategies. These include concepts such as creating keyword strategies, competitive analysis, website architecture, content development, and social media strategy.

Open to students ages 18 and above. Review complete policies, including class cancellation policies, before completing your registration.

Class meeting details

This online class is synchronous, meaning students will meet together online. Class meetings are conducted via Google Meet and include lectures, class discussions, and time to ask questions and get instructor feedback. The instructor will have office hours throughout the course.

Required materials

Supplies for first class
Pen or pencil, notebook or sketchbook.

Hardware
A computer, tablet, or smartphone with internet access, a camera, and a microphone for class meetings and to capture and upload work.

Class resources
This class uses Canvas, MCAD’s learning management system. Please see link for more information.

Class savings

Register on or before May 12 and save $25.
Register for more than one class at a time and receive $25 off each additional class (same-day registrations only).
Additional savings. Are you eligible?

Questions?

Contact MCAD Continuing Education at continuing_education@mcad.edu or call 612.874.3765.

Register

Title
Non-credit Tuition
$139.50
Not Yet Open for Registration

Registration opens April 28.

  • Date:
    -
  • Time:
    6:30–9:30 p.m. CST
  • Day(s) of the week:
    Wednesday
  • Ages:
    Open to students ages 18 and above.
  • Term:
    Summer 2025
  • Instructor: Ricardo McCoy
  • Location:
    Online
  • SKU:
    CSDE 3704 20 SU25

Prerequisites:

None

Address

2501 Stevens Avenue
Minneapolis, MN 55404

Contact Us

612.874.3700
800.874.MCAD (6223)
Fax: 612.874.3701

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Land Acknowledgement

The Minneapolis College of Art and Design (MCAD) acknowledges it is located on traditional, ancestral, and contemporary lands of Indigenous people. This is the ancestral homeland of the Dakota and Ojibwe people, who were forcibly exiled from the land because of aggressive and persistent settler colonialism. We recognize that this place has a complex and layered history. As a community dedicated to creativity, MCAD is committed to ongoing efforts to support and advocate for American Indian Nations and peoples.


Nondiscrimination Policy

MCAD admits students of any race, color, creed, religion, ancestry, national origin, sex, sexual orientation, age, or marital status to all the rights, privileges, programs, and activities generally accorded or made available to students at the school. It does not discriminate on the basis of race, color, creed, religion, ancestry, national origin, sex, sexual orientation, gender identity, gender expression, age, or marital status in the administration of its educational policies, scholarship and loan programs, and other school-administered programs.